Markom examination: training, further education, course, overview of schools and offers

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Are you looking for a suitable provider for the Markom exam preparation course?

Here you will find suitable offers from various educational institutions as well as further information and decision-making aids for choosing the right continuing education program.

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Sound preparation makes the Markom exam easier

The Markom admission exam (now certificate exam) is aimed at prospective professionals in the fields of marketing, sales, communication, PR (public relations), copywriting and advertising. So if your professional goal is to become a marketing specialist, sales specialist, communications planner, copywriter or PR specialist, for example, your path may lead you via the Markom exam. Until 2018, this was considered a prerequisite and a basic technical basis for admission to one of the professional examinations listed above, which leads to a federal certificate. From the 2019 examination year, the certificate examination is no longer mandatory.

In order to successfully pass the Markom certificate exam, it is usually advisable to attend a corresponding preparation course. Of course, you can also acquire all the knowledge you need on your own, but you will lack the knowledge and experience of the MarKom exam questions and procedures that the marketing schools have. A preparation course is therefore a worthwhile investment that pays off in the vast majority of cases. During a course, basic technical knowledge in marketing, sales, PR, communication and advertising is taught. It also focuses on basic business subjects such as economics, business administration, law and accounting. After all, these are the areas in which you will be tested in the MarKom exam.


If you have not yet decided on a specific specialization for your federal certificate, the Markom preparatory course offers a very helpful basis for decision-making, as it provides a sound insight into the individual subject areas. The preparatory course therefore also helps you to choose the right further training course and shows you where your strengths and weaknesses lie.


The preparatory course for the Markom exam can be attended during normal course times at a marketing school, for example (usually around 130 lessons spread over a semester). However, numerous schools now offer another interesting option with an online course. The advantage here is that graduates can schedule their course times flexibly and can therefore continue to pursue their traditional job without any problems. Find out more about both variants of the marketing communication entrance exam and their preparation courses here at Ausbildung-Weiterbildung.ch.


Questions and answers

In der MarKom Prüfung werden die Prüfungsteile Grundwissen Wirtschaft und Recht mit den Unterrubriken Grundwissen BWL, Grundwissen VWL und Grundwissen Recht geprüft, ebenso wie die Prüfungsteile Grundwissen des Marketing, Grundwissen Verkauf und Distribution, Grundwissen der Marketingkommunikation und Grundwissen der PR. Alle diese Teile werden schriftlich überprüft.

Sie müssen nicht zwangsläufig einen Vorbereitungskurs für die MarKom Prüfung besuchen, jedoch ist dies sehr zu empfehlen. Die Bandbreite der geprüften Fächer ist sehr gross und erfordert ein breitgefächertes Grundwissen in Wirtschaft, und Recht, Marketing, PR und weiteren Bereichen. Da die MarKom als Vorbereitung auf weiterführende Berufsprüfung gilt, ist es sinnvoll, sich bereits jetzt mit der Materie vertraut zu machen, um nicht während der Weiterbildung, etwa zum Marketingfachmann oder zur Kommunikationsplanerin auf vermeidbare Lücken zu stossen.

Die MarKom Prüfung können Sie beliebig oft wiederholen, wobei hier nicht einzelne Teile, sondern die komplette Prüfung wiederholt werden muss. Auch ist jedes Mal die Prüfungsgebühr zu entrichten und eine Anmeldung einzureichen.

Die Markom Prüfung eignet sich für alle Personen, welche in die Bereiche Verkauf, Marketing, Kommunikation und Public Relations einsteigen möchten und planen eine der nachstehenden eidgenössischen Berufsprüfungen zu absolvieren:

  • PR-Fachleute
  • Verkaufsfachleute
  • Marketingfachleute
  • Kommunikationsplaner / Kommunikationsplanerin
  • Texter / Texterin

Doch auch für Personen, welche bislang keine Berufsprüfung anstreben, kann die Markom Zertifikatsprüfung eine solide Basis zum Erwerb von marketingspezifischem Wissen und ein anerkanntes Zeugnis darstellen, welches den Einstieg in die einzelnen Bereiche erleichtert.

Die MarKom Prüfung gilt als nicht bestanden, wenn Sie einer oder mehrerer Ihrer Prüfungsteile schlechter als 3.0 ist, wenn in mehr als zwei Prüfungsteilen die Note 4.0 nicht erreicht wurde oder der Durchschnitt aller Prüfungsteile unter 4.0 liegt.

Nach der MarKom Prüfung erhalten Sie ein Zertifikat, welches fünf Jahre gültig ist und bis zum Prüfungsjahr 2018 Voraussetzung für einige Berufsprüfungen im Marketing- und KOmmunikationsbereich ist. Dieses Zertifikat geniesst eidgenössische Anerkennung.

Sie benötigen keinerlei fachlichen oder schulischen Voraussetzungen, um an der MarKom Prüfung teilnehmen zu können. Vorausgesetzt wird lediglich ein Mindestalter von 18 Jahren, die bezahlte Prüfungsgebühr, das ausgefüllte Anmeldeformular samt Angabe der Prüfungssprache sowie das Einverständnis zur Veröffentlichung der Namen erfolgreich abgeschlossener Kandidaten/Kandidatinnen im Internet und MarKom-Register.


Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.


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Sofort zur richtigen Weiterbildung

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Address:
Marktgasse 63-65
3011 Bern
SMI Swiss Marketing Institute AG
SMI is one of Switzerland's leading training and further education institutes in marketing, sales and communication.
As a student, you will receive detailed advice from the outset and constant support so that you can discover your potential and realize it to your full satisfaction.
We would like to invite you to take a look around, find out more in person about the opportunities at SMI - or even sit in on a class to experience the atmosphere at SMI.
Do not hesitate to contact us, we look forward to hearing from you!
Strengths: Personal, practice-oriented, in tune with the times. Above-average success rate. All-inclusive prices (excluding external examinations). Central location with excellent public transport connections. Personal support.
Region: Bern
Sites: Bern
Certifications, Memberships, Qualifications:
Bundesbeiträge
Innovative Ausbildungsmethoden
Address:
Max-Daetwyler-Platz 1
3014 Bern
Feusi Education Center
Your success is our goal. Since 1952.
Our focus is on you. In an atmosphere conducive to learning, we offer a consistent and practice-oriented range of training and further education courses at our locations in Berne, Muri-Gümligen and Solothurn. We want to support and encourage you in your development with our educational programs. We look forward to accompanying you during this phase so that together we can achieve your educational goals.
Strengths: Trial lessons. Personal advice & support. Practice-oriented. Hybrid lessons. High success rate. Good accessibility. More than 70 years of experience.
Region: Aargau, Basel, Bern
Sites: Bern, Gümligen, Solothurn
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Certifications, Memberships, Qualifications:
eduQua
Swiss Olympic
NBW Further training in business administration
Founded in 1998 and today one of the leading providers of courses in the vocational training system - a success that is no coincidence.

To achieve a top position as a young school in this highly competitive market, special qualities are required: excellent teaching staff, perfect organization and infrastructure, well thought-out training controlling and - most importantly - proximity to the customer. From the first consultation, to support during the training, right through to the graduation ceremony: the NBW school management is there for its customers.
Region: Bern, Zürich
Sites: Schönbühl, Zürich
Address:
Schützenstrasse 8
9500 Wil
BZWU further education
(5,0) Very good 31 31 Ratings (90% )
Have you already discovered your talent? It's possible at the Wil-Uzwil Vocational and Further Education Center.

BZWU Weiterbildung is your competent partner for adult education in the Wil-Uzwil region. As a cantonal educational institute, we offer free consultation appointments with our education specialists. They will individually clarify your educational needs and previous knowledge and what further education opportunities are available.

With over 2700 participants a year and 130 qualified teachers, we are the leading provider of further education in the region. We accompany our students from the course right through to the Higher Technical College HF and prepare them optimally for professional practice.

Our strengths lie in the following courses:
Business
Technology
languages
computer science
Individual company courses

Discover the talent within you.
Strengths: Promoting targeted skills / Future-oriented teaching methods / Focus on people / Active 360° communication / From infrastructure to learning environment
Region: Ostschweiz
Sites: Wil, Niederuzwil, Flawil
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Firmenangebote
Bundesbeiträge
Edupool
eduQua
Address:
Vadianstrasse 45
9001 St. Gallen
BVS St. Gallen
(5,7) Excellent 11 11 Ratings (100% )
Anyone in the region of Eastern Switzerland who is interested in professional development and continuing education should take the time to get to know BVS St. Gallen better. There are good reasons why over 1000 course participants place their trust in our further education institute every year. This pleasing growth and the constant success rates are based on our proven corporate principle: the personal well-being and goals of our participants are at the heart of everything we do.
Strengths: Personal advice & support. Practice-oriented. Hybrid lessons. High success rate. Good accessibility. 30 years of experience. Lecturers from the field.
Region: Ostschweiz
Sites: St. Gallen
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Certifications, Memberships, Qualifications:
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Innovative Ausbildungsmethoden
ISO 21001 SQS
ODEC
Swiss Marketing
VSH
VSK
Address:
Baarerstrasse 137
6302 Zug
Art of Formation – Weiterbildung WBA AG
(5,3) Very good 39 39 Ratings (97% )
+ Over 20 years of experience in course concepts
+ Guided online lessons and small groups: Proven, successful, high completion rates - save up to 3 hrs of your time per week!
+ First certified online training institute in Switzerland
+ Lecturer team with extensive experience in federal exam preparation
+ High federal completion rate of 90% across all courses
+ Pioneer of online teaching: We train wherever you are and whenever you have time!
+ Unique learning environment with small classes
+ Always half-year start spring and fall
+ Small class guarantee from 5 to 15 participants
+ Course price guarantee with 50% subsidy
+ WBA further education learning guarantee
+ "Referral gift!"
+ Easy and quick access to locations (by public transport or car)
+ Free additional lessons during the course
+ Personal consultation appointments
+ Uncomplicated and fast administrative support
+ E-learning with gamification
+ Course support from start to finish
+ High federal graduation rate (90%)
Strengths: + Guided online lessons: proven, successful, high completion rates + Half-yearly start spring/autumn + Small class guarantee of 5 - 15 participants + Course price guarantee with 50% subsidy
Region: Aargau, Basel, Bern, Ostschweiz, Zentralschweiz, Zürich
Sites: Bern, Emmen/LU, Geführter ONLINE-UNTERRICHT, Gossau/SG, Muttenz/BL, Spiez, Winterthur/ZH, Zürich
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Certifications, Memberships, Qualifications:
anavant
Bundesbeiträge
eduQua
Innovative Ausbildungsmethoden
Online-Unterricht
Address:
Effingerstrasse 70
3001 Bern
WKS KV Education - Continuing education
WKS KV Bildung offers market-driven and attractive continuing education courses in the areas of management & leadership, finance & controlling, marketing, PR & sales as well as HR, personnel management & social insurance.
Strengths: - High-quality educational opportunities - Innovative "Learning Path+" - Personal orientation and support - Dedicated teaching staff - Practical training and follow-up opportunities - Interactive methodology
Region: Bern
Sites: Bern
Certifications, Memberships, Qualifications:
ISO 29990 ProCert
Kaufmännischer Verband Bern
KV Bildungsgruppe Schweiz

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