Markom examination: training, further education, course, overview of schools and offers
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Here you will find suitable offers from various educational institutions as well as further information and decision-making aids for choosing the right continuing education program.
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Sound preparation makes the Markom exam easier
The Markom admission exam (now certificate exam) is aimed at prospective professionals in the fields of marketing, sales, communication, PR (public relations), copywriting and advertising. So if your professional goal is to become a marketing specialist, sales specialist, communications planner, copywriter or PR specialist, for example, your path may lead you via the Markom exam. Until 2018, this was considered a prerequisite and a basic technical basis for admission to one of the professional examinations listed above, which leads to a federal certificate. From the 2019 examination year, the certificate examination is no longer mandatory.
In order to successfully pass the Markom certificate exam, it is usually advisable to attend a corresponding preparation course. Of course, you can also acquire all the knowledge you need on your own, but you will lack the knowledge and experience of the MarKom exam questions and procedures that the marketing schools have. A preparation course is therefore a worthwhile investment that pays off in the vast majority of cases. During a course, basic technical knowledge in marketing, sales, PR, communication and advertising is taught. It also focuses on basic business subjects such as economics, business administration, law and accounting. After all, these are the areas in which you will be tested in the MarKom exam.
If you have not yet decided on a specific specialization for your federal certificate, the Markom preparatory course offers a very helpful basis for decision-making, as it provides a sound insight into the individual subject areas. The preparatory course therefore also helps you to choose the right further training course and shows you where your strengths and weaknesses lie.
The preparatory course for the Markom exam can be attended during normal course times at a marketing school, for example (usually around 130 lessons spread over a semester). However, numerous schools now offer another interesting option with an online course. The advantage here is that graduates can schedule their course times flexibly and can therefore continue to pursue their traditional job without any problems. Find out more about both variants of the marketing communication entrance exam and their preparation courses here at Ausbildung-Weiterbildung.ch.
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