Real estate marketing: training, courses, information and schools

Real estate marketing is the term used when classic marketing tools are applied to products in the real estate sector. Where estate agents used to communicate strict information - e.g. in brochures or advertisements - today, experienced real estate marketing specialists are needed. Competition is fierce and real estate needs to be marketed faster and in a more targeted manner.

All parts of marketing in the real estate industry are based on market research and opinion polling, just as in business marketing. In this way, the ideas and needs of the target group should always be recognized so that the offer can be adapted accordingly. Real estate agents and developers should always know where and how their target groups want to live or work. In this way, a project can be planned and sold accordingly.

Training or further education in real estate marketing has a future

Marketing specialists in the real estate sector therefore do not simply record sales advertisements, but analyze the market, help plan projects and take care of various information channels. The aim is to identify and address sales markets for all possible real estate projects such as single-family homes, apartments, commercial complexes, shopping arcades or entire development areas. Potential customers are addressed on an emotional level by using visualizations and images and attributing values to the properties that will stick with the target group. Market research, advertising, PR, event marketing and online marketing are therefore important topics when training as a marketing specialist in the real estate sector.

Are you looking for training / further education in real estate marketing? Would you like to specialize in this field and are you looking for suitable offers from schools? At Ausbildung-Weiterbildung.ch you can quickly and easily find an overview of the most important courses on this subject. Order free and non-binding information brochures directly online or arrange a personal consultation directly with the schools.