The event industry is by no means new to marketing communication and, especially today, when everything is becoming increasingly digital and networked, many companies are turning to events to compensate for this. Events make personal encounters and shared experiences possible again, something that is often neglected in the digital world. Events are therefore still an important marketing tool. The courses in event marketing are constantly being adapted to current circumstances, e.g. through additional modules on topics such as social media.
Federal courses such as marketing specialist with a federal certificate or sales specialist with a federal certificate are still considered an important career springboard. These courses are comparable with each other and are highly regarded by employers. However, a certificate in event marketing can provide an entry into the marketing industry. Or it can be a valuable addition to existing skills in order to stand out from the competition on the job market. If many people with similar qualifications and experience apply for a job, such additional skills can make the difference.
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