Marketingmanager HF / Marketingmanagerin HF: Training, further education, information, schools, self-test
Marketing managers HF are generalists in marketing with broad, networked, practical specialist and management skills. They take on specialist and management tasks in the marketing departments of large companies or SMEs. They plan and manage all marketing activities that serve to achieve corporate and marketing goals.
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Read our information, tips and tests to find out more about the level of awareness, requirements, costs, salary, duration, etc. of this course at an HF.
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Marketing Manager HF: The company image in your hands
Graduate marketing managers HF work in medium-sized to large companies in all sectors, where they plan, implement and monitor their marketing projects and ensure that the relevant corporate goals are achieved.
Conclusion:The diploma in marketing management HF is the highest level of further education in marketing in Switzerland at PET level. It concludes with a federally recognized diploma, which opens the door to further training such as postgraduate studies at universities of applied sciences (NDS HF) or a bachelor's degree at a university of applied sciences (FH).
Relevance:Marketing managers HF recognize trends and needs in society at an early stage and have the know-how to respond to them with suitable new measures that are effective in the market. They therefore make a significant contribution to the company's success and are in high demand on the job market. Their job prospects are good.
Learning content:Graduate marketing managers undergo a broad-based generalist training program in which they acquire knowledge in marketing, sales, public relations (PR), human resources (HR), corporate management, leadership, finance and accounting, IT, production, procurement, logistics, quality management, law and economics.
Activity:Marketing managers HF work as specialists, employees or project managers in marketing, sales, communication or in product management/key accounts, etc. They conduct intensive market research, develop suitable marketing strategies and concepts with superiors from communications, PR and sales and implement them independently. Depending on the size of the company, they manage their own employees. They also select marketing measures, draw up the budget, monitor implementation, evaluate key figures according to business management aspects and make adjustments where necessary. Marketing managers HF can also be contact persons for the media on marketing-related issues.
Personal requirement:Communicative team players with professional experience in marketing or sales, strong analytical and conceptual skills and a keen sense of social trends who want to take on more responsibility or aspire to a managerial role in the company are in the right place with training as a qualified marketing manager HF.
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