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Communication manager: training, providers, tips, self-test

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Are you looking for a communications manager training course (formerly PR consultant)? - Here you will find suitable schools as well as further information, tips and resources for further training.

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Self-test "Communication Manager": Is this course the right one for me?

In our information, tips and tests, you can find out more about the requirements, content, costs and duration of the Advanced Federal Diploma Examination (HFP).

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Communications manager (formerly PR consultant): Professionals in communication at management level

The marketing objectives are defined by the head of communications (formerly PR consultant) together with a comprehensive communications strategy in a team of marketing communications planners, graphic designers and copywriters.

The client informs the head of communications, who then analyzes the market and drafts a precise advertising concept. This concept, which should contain a central message, is then presented to the client. The head of communications also takes into account the time and geographical schedule. Once the client agrees, the implementation of the concept begins.

The Head of Communications should have a high level of social skills and, of course, be a talented organizer, as everything from the publication of advertisements to the dispatch of mailings and brochures must be carried out flawlessly and on time. However, cinema advertising, TV commercials, the Internet and direct marketing are also important areas in which knowledge of business administration and corporate management is also required.

You are also familiar with accounting and commercial law - and of course you use the latest multimedia communication tools and online media flawlessly. You are no stranger to special areas of marketing communication such as dialog marketing, data base marketing, sales promotion, event marketing and sponsoring.

The demands on advertising managers are increasing because products and services are constantly changing. The communications manager (PR consultant) is responsible for the management of the company and for the conception, planning and realization of advertising campaigns for institutions, products and services. You are familiar with the operational context. In accordance with the marketing guidelines, you will be able to carry out the development, elaboration and implementation of advertising concepts in their entirety.

The training includes market analysis, creation and production of advertising material, media and advertising success monitoring. You will also learn how to manage an advertising department and/or work successfully with external specialists.

Here on the large education portal Ausbildung-Weiterbildung.ch you will find various providers of courses in this comprehensive and interesting field of work!

Questions and answers

Dipl. Kommunikationsleiter/innen sind in Kommunikationsabteilungen grosser und mittelgrosser Unternehmen anzutreffen, ebenso wie in Werbe- und Kommunikationsagenturen. Dort sind sie in leitender Stellung oder in Kommunikationsabteilungen auch in der Führung tätig und sind für das Konzipieren, Planen und Realisieren der Produkt- und Dienstleistungskommunikation verantwortlich. Auch können Leiter der Kommunikation eine eigene Agentur gründen.

After the Head of Communications training, Heads of Communications can complete the following advanced courses:

  • Higher professional examination for the Federal Diploma in Marketing Management
  • With a vocational baccalaureate or "sur dossier": Bachelor's degree at a university of applied sciences in communication or communication with a focus on journalism/organizational communication
  • Postgraduate studies at a university of applied sciences: MAS in Communication Management, MAS in Corporate Communications Management or EMBA in Business Administration - Communication Management
Kommunikationsleiter und Kommunikationsleiterinnen sind mit der Führung der Marketing-Kommunikations-Abteilung betraut. Dort planen und koordinieren sie alle anfallenden Marketingkommunikationsaktivitäten und stimmen die erforderlichen Massnahmen wie Verkaufsförderung, PR und Werbung mit den übrigen Bereichen des Unternehmens ab. Als Leiter/in der Kommunikation sind sie zudem für die Kontrolle und Analyse der durchgeführten Kommunikationsmassnahmen zuständig und optimieren diese je nach Bedarf weiter.

The higher professional examination (HFP) to become a qualified communications manager is very comprehensive and comprises a total of six examination parts, which in turn are divided into a written and an oral part.

The written part of the examination is as follows:

  • Basics A and B (solving mini cases on topics such as: economics, business administration, business management, operational management, marketing and market research)
  • Corporate communication (solving practical cases in this area)
  • Commercial communication (solving practical cases in this area)

The second part of the examination, which is an oral examination, is structured as follows:

  • Critical success factors (technical discussion)
  • Diploma thesis (presentation and technical discussion)

 

In der Regel findet die Weiterbildung zum dipl. Kommunikationsleiter / zur dipl. Kommunikationsleiterin berufsbegleitend statt. Die Unterrichtsmodelle unterscheiden sich dabei jedoch je nach Schule, so dass eine vorherige Abklärung notwendig ist, um das für die jeweilige Situation passende Kursmodell zu finden.

The further training course for communication managers provides you with all the skills required to manage a marketing department.

 

You have the following responsibilities:

  • Planning marketing communication
  • Ensuring the achievement of communication goals
  • Personnel management in the Marketing Communications department
  • Responsible for the communication budget
  • Coordinate marketing communication activities with activities from other areas of the company

The communication manager training course focuses in particular on topics relating to communication management:

  • Marketing
  • Integrated communication/marketing communication
  • Media
  • Sales promotion/direct marketing/event marketing/sponsoring/multimedia
  • Marketing statistics/advertising impact monitoring
  • Public Relations/Investor Relations
  • Business administration/cost accounting/budgeting
  • Law
  • National economy

Anyone wishing to take the Advanced Federal Diploma Examination in Communication Management must meet the following criteria:

  • Completed professional examination as a communications specialist or PR specialist.
  • At least two years of professional experience in the field of advertising in a leading position

or

  • Federal certificate as a marketing specialist
  • At least three years of professional experience in the field of corporate or marketing communications, provided that at least two of these years are in a management position.

or

  • Degree from a university or university of applied sciences or a higher professional examination, higher technical college in the commercial field
  • Three years of professional experience in corporate and marketing communications, two years of which in a management position

or

  • Completed other previous education
  • Five years of professional experience in corporate and marketing communications, two years of which as a communications manager (advertising manager) or advertising consultant with a management function

Info, tips and tests for "Head of Communications (HFP) (formerly PR Consultant)"

Will I be admitted to further training to become a communications manager with a federal diploma? What will I learn there? Will I pass the higher professional examination?
» Self-test: Does this apprenticeship suit me?
How can I finance my continuing education? How can I benefit from federal subject funding?
» SERI Federal contributions for continuing education for professional examinations and higher professional examinations
What is required in the Head of Communication job? How are the activities divided up?
» Information from job advertisements

Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.

Overview of providers for Communication manager

Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»

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Sofort zur richtigen Weiterbildung

Toplisting
Address:
Josefstrasse 59
8005 Zürich
SWISS MARKETING ACADEMY
The sma Swiss Marketing Academy AG has specialized in further education in the fields of marketing, sales, communication and events for 20 years and is one of the leading schools in Switzerland.

What sets us apart: Exam AND practice-oriented training, lecturers from professional practice, above-average success rates in the federal examinations, a wide range of courses (evening, afternoon and evening courses), intensive exam training, intensive seminars (already included in the course costs) and a permanent exchange of information via teams.

Courses offered:
- EMK (basic training in marketing)
- Federal Marketing Specialists FA, Federal Sales Specialists FA, Federal Communication Specialists FA
- Federally certified marketing manager, federally certified sales manager, federally certified communications manager
- Marketing manager HF, certified marketing and sales manager NDS HF

Teaching methods:
We offer our courses online (via Teams), hybrid, dual and face-to-face.
Region: Zürich
Sites: Zürich
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