Study tourism in the Engadin. Enjoy campus life and plenty of hands-on experience.
In Samedan, the CHE Tourism & Management (HFT Graubünden) has been training professionals and executives in tourism, marketing, event management, and public relations for over 30 years. Degree:Certified Tourism Specialist (CHE), Professional Bachelor's DegreeorCertified Tourism Specialist (CHE), Professional Bachelor's Degree.
Your advantages at the College of Higher Education for Tourism & Management
- Specializations: Marketing, Event Management, or Public Relations
- Two models:Internship ModelandSeasonal model(Work during the peak season, study during the off-season)
- Campus LifeWith ski slopes, bike trails, and swimming lakes right on your doorstep—student apartments just 30 seconds from class
- Without a vocational high school diplomastudy and withPasserellein an additional year leading to a Bachelor of Science (UAS)
- Multiple DegreesPossible: e.g., two professional bachelor's degrees and a professional certificate
- Experience at Major Events: Engadin Ski Marathon, White Turf, Ski World Cup, St. Moritz Jazz Festival
- Real-World Projectswith tourism organizations and businesses, as well as a trip that we planned and carried out ourselvesTravel Abroad.
- ActiveAlumni Networkworldwide
- Sustainable Tourism Developmentas part of the curriculum
Learning. Living. Engadin.- Study and live in the heart of one of Switzerland's best-known tourist regions.
Two program options for the Certified Tourism Specialist (CHE) and Professional Bachelor’s degree—the choice is yours.
- Seasonal model (2-3 years)
Work in the tourism industry during peak season, both at home and abroad, and study on our campus during the off-season. This is ideal if you want to study while working and finance your education yourself.
- Internship model (2-3 years)
During your second year of study, complete a one-year internship in Germany or abroad—for example, in New York, New Zealand, or Costa Rica. The internship will give you a clear advantage as you enter the workforce. Ideal for those entering the workforce for the first time or changing careers.
Both programs allow for direct transfer to the FHGR through the Tourism Summer School (Passerelle).
Specializations and continuing education, further training
With a variety of opportunities for specialization and continuing education, you can refine your professional profile and become a specialist.
- Event Manager with a pathway to the CAS in Event Management
Comprehensive knowledge of sports, cultural, and corporate event management. The region’s events are part of your curriculum: the Engadin Ski Marathon, White Turf, or Festival da Jazz—including unique backstage tours. At the same time, you’ll plan and execute your own events. After completing your specialization, you’ll move directly into the accelerated, part-time CAS in Event Management program.
- Marketing Specialists with a Federal Diploma of Higher Education, Professional Bachelor's Degree
Earn a federal certification in 9 months. You’ll learn how to use digital and analog marketing tools in a targeted manner—from competitor and trend analyses to campaign design and performance tracking. In 2023, the two top graduates in Switzerland came from HFT Graubünden.
- PR specialists with Federal Diploma of Higher Education
Over the course of three semesters (modules and e-learning), you’ll develop effective communication strategies and learn how professional media relations work and how the public perceives companies, brands, and destinations.
Bachelor's degree with or without a vocational baccalaureate
With the Tourism Summer School, you have the option to enter directly into the third year of the bachelor’s program at the University of Applied Sciences of Graubünden and earn your Advanced Federal Diploma of Higher Education (Achtung: Engl. gleich wie eidg. Dipl. HFP), bachelor’s degree, and professional experience in just four years.
Career opportunities
Become part of an active alumni network around the world. Our alumni, spanning more than 30 years, now work in a wide variety of fields:
- Tourism & Travel:Destinations, tour operators, transportation and the hotel industry
- Event management:Sports, cultural and corporate events as well as trade fairs and conferences
- Marketing, Communication & Digital:Marketing and PR agencies as well as online/IT agencies (social media, e-commerce and data analytics)
- Economy & Services:Management consulting, human resources management, finance and IT
- Sustainability & NGOs:Organizations in the field of sustainable development, environmental projects or social responsibility in tourism
"The program is viewed by companies as very practical and well-rounded, which has earned it an excellent reputation. I was able to make important connections even while I was a student, and I continue to benefit from them to this day."
Christian Schoch,Graduate and Market Manager for Switzerland Tourism in India
"Highly recommended for all aspiring tourism professionals!"
Selina Gull, graduate and member of the executive board of Zermatt Tourism
Campus life in the Engadin
Our campus in Samedan offers you:
- Student apartments just 30 seconds from the school building
- Weight room, gyms, cafeteria, and a vibrant campus life featuring sports tournaments, group barbecues, and student-organized events
- Ski slopes, cross-country ski trails, hiking trails, bike trails and swimming lakes right on the doorstep
- And if you want to unwind every now and then, the Engadin’s natural surroundings offer you a sense of seclusion and tranquility that you’ll hardly find anywhere else.
Approvals
You are eligible for this apprenticeship if you have an Federal VET Diploma, a secondary school diploma, a high school diploma, an entrance qualification for universities of applied sciences or a comparable qualification.
Our student advisor, Luzi Heimgartner, is on the road and can be found at various fairs. Drop by spontaneously or make an appointment in advance.
» Trade fairs and registrations
Information Days and Online Information Sessions, near you or here in Samedan
Visit us on one of our information days or at an information evening! We will provide you with detailed information online or on site about our two study options for the degree in Tourism CHE. Do you have any questions? Our Head of Studies, Luzi Heimgartner, will be happy to take time for you.