Communication management: training, schools and offers at a glance

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Are you looking for communication management training?

Here you will find suitable offers from various educational institutions as well as further information and decision-making aids for choosing the right continuing education program.

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What is communication management and how can I specialize in it?

In general, we know what communication is: the understanding, sharing and exchange between two people, groups, companies or parties. Mutual understanding is not always smooth and can lead to misunderstandings. Communication is often a challenge, especially in companies and organizations that transcend national and language borders and involve different interest groups.

The term management is also common today. To manage something means to regulate, organize, plan and monitor its implementation. Managers lead and manage an entire company or parts of it. They make important decisions, lead employees and carry out marketing and public relations work.

But what does the increasingly important term "communication management" mean?

The larger and the more multicultural and global a company, organization, authority or institution is, the more connections it maintains with people and other organizations. This makes both internal and external communication processes an extensive undertaking. Messages and information should be passed on in a planned and coordinated manner. And it is precisely these processes that are the task of communication managers. They have extensive knowledge of business administration and well-founded soft skills. They are familiar with the areas of public relations, marketing, administration, personnel management, IT, documentation and product development and act as the linchpin between the individual departments. In all communication matters, you are aware of customer needs and the interests of the company's employees. You play an important role in the communication of company decisions, customer feedback and market analyses, in the marketing of products and services and between individual departments.

Would you like to find out more about this exciting and rapidly growing field and are you looking for detailed information about the Certificate of Advanced Studies in Communication Management at university level? On Ausbildung-Weiterbildung.ch you will find extensive information and specific offers from renowned universities in your region. Contact the education providers online and benefit from numerous free and non-binding additional benefits and services.


Questions and answers

Der Zertifikatslehrgang ist in die Bereiche „Theorie und Methoden“, „Klassische Aufgabenfelder“ sowie „Spezifische Aufgabenfelder“ unterteilt und widmet sich den Inhalten jeweils zwischen 5 und 10 Tagen. Identitätsorientiertes Kommunikationsmanagement, Konzeptions-Methodik und Kommunikation im Management sind ebenso Thema wie Öffentlichkeit und Funktion der Medien, Issues und Reputation Management, sowie Evaluieren und Qualitätssicherung. Die interne Kommunikation, die Medienarbeit, das Corporate Design, das Sponsoring, die Onlinekommunikation, Social Media, Public Affairs wie das Lobbying wird ebenso eingehend behandelt wie die Themenfelder Campaigning, Krisenkommunikation, Change Communication sowie CEO-Kommunikation.

Kommunikationsverantwortliche gestalten und steuern die Kommunikation in der Unternehmung. Ihr Know How im strategischen Kommunikationsmanagement befähigt Kommunikationsverant-wortliche die Kommunikation in spezifischen Situationen zu konzipieren und am Image, der Indentität und Politik des Unternehemns auszurichten.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ein Zertifikatslehrgang an einer Fachhochschule schliesst nicht mit einem eidgenössisch anerkannten Abschluss, sondern mit einem Certificate of Advanced Studies CAS. Da der CAS mit ECTS Kreditpunkten ausgewiesen ist, ist jedoch national wie auch international eine Anerkennung der erbrachten Leistungen gewährt.

Angesprochen für den CAS in Kommunikationsmanagement sind Hochschulabsolventen mit weitreichender mehrjähriger Erfahrung in der Kommunikation, ebenso wie Medienschaffende, die einen Wechsel in die Organisationskommunikation planen.

Mit der Dauer von knapp vier Monaten und 192 Lektionen wird der CAS Kommunikationsmanagement mit 15 ECTS verrechnet. Beachten sollten Sie jedoch, dass auch eine nicht zu unterschätzende Anzahl von Stunden im Selbststudium hinzukommt, die etwa denselben zeitlichen Umfang aufweist wie die Unterrichtsstunden.


Redaktionelle Leitung:

Stefan Schmidlin, Bildungsberatung, Content-Team Modula AG

Quellen

Website des Schweizerischen Sekretariats für Bildung, Forschung und Innovation SBFI , Website www.berufsberatung.ch (offizielles schweizerisches Informationsportal der Studien-, Berufs- und Laufbahnberatung) sowie Websites und anderweitige Informationen der Berufsverbände und Bildungsanbieter.


Erfahrungen, Bewertungen und Meinungen zur Ausbildung / Weiterbildung

Preview of the video «4 Schritte zur richtigen Weiterbildung»

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Sofort zur richtigen Weiterbildung

Address:
Theaterstrasse 15c
8401 Winterthur
ZHAW Department of Applied Linguistics
The ZHAW is one of Switzerland's leading universities of applied sciences. Its work is application-oriented and scientific in teaching, research, continuing education, services and consulting. Graduates of the ZHAW are therefore employable after graduation - also in an international and intercultural environment.

The Department of Applied Linguistics is the only linguistics department at a Swiss university of applied sciences. It deals with key issues in the fields of language, communication and media with the aim of making applied linguistics useful for business and society.
Region: Zürich
Sites: Winterthur, Zürich
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