Which activities appear in relevant job advertisements and how often? What is required in communication jobs with a professional examination?

In job advertisements from Jobs Kommunikation mit Berufsprüfung, a company's HR managers define all the requirements they have for a new employee for the vacancy. Jobseekers can find all the important information about the vacancy in job advertisements, which usually includes

the job - What does this job involve?
the employer's requirements such as previous education, professional experience, personal skills and characteristics
More information about the company - field of activity, employee benefits

This information on jobs in communication with a professional examination varies from employer to employer. We have collected the information from relevant job advertisements on various job platforms, looked at it and summarized it for you*:

Different job titles:

Communications specialist
PR consultant
PR Consultant
Media officer
Media officer
Press and public relations officer
Marketing and communications specialist
Content Manager
Content Creator
Corporate Communications Manager
Internal Communications Manager
Communication consultant
Brand Manager
Social Media Manager
Social Media Specialist
Communications Coordinator
PR Manager / Public Relations Manager
Event and communication manager
Communication designer
Crisis communications specialist
Digital communication specialist
Marketing communications specialist
Media and communication manager

Distribution of individual tasks in Jobs Communication with professional examination:

Creation and implementation of communication strategies: Designing strategies for communicating corporate messages to different target groups	approx. 20% of the time
Media relations: building and maintaining relationships with journalists, organizing press conferences, writing press releases, responding to media inquiries	approx. 30% of the time
Internal communication: Ensuring that employees are informed about important company information and that a consistent corporate message is conveyed	approx. 10% of the time
Content creation: writing articles, blog posts, newsletters, brochures and other communication materials	approx. 20% of the time
Social media management: creating, planning and monitoring content on various social media platforms	approx. 10% of the time
Further tasks: Event management: planning and implementation of events, seminars or webinars to promote the corporate message Crisis communication: preparing for potential communication crises and responding effectively in the event of a crisis Brand management: Ensuring that all communication materials and strategies reflect and strengthen the brand identity Analysis and reporting: evaluating the effectiveness of communication strategies by analyzing data and producing reports Collaboration: working with other departments to ensure communication objectives are met	approx. 10% of the time

Requirements mentioned in job advertisements for communication jobs with professional examination

Professional requirements	Completed basic training Further training as a communications specialist with a federal certificate Professional experience in the field of communication
Specialist knowledge for communication jobs with professional examination	Knowledge of PR tools and techniques Understanding of digital and traditional media channels Experience in using social media platforms and tools Knowledge of content management and search engine optimization Familiarity with communication tools and software
Personal characteristics	Crisis communication and communication skills Creativity and analytical skills Organizational skills Project management skills Ability to work in a team and interpersonal skills
Other jobs Communication with professional examination	Written communication: The ability to write clearly, concisely and persuasively is essential for the creation of press releases, articles, reports and other communication materials Oral communication: convincing presentation skills and the ability to explain complicated topics in a simple and understandable way Ability to work under pressure and meet deadlines Be creative: Ability to develop innovative communication strategies and campaigns Understanding of the communications industry: a deeper understanding of the specific industry or market in which the company operates can be an asset Crisis communication: experience or training in crisis communication may be required for some roles

In addition:Here you will find useful links on the subject of job advertisements and job search:

*The information listed here comes from an ad hoc study to provide a unique insight into the labor market, which is required in jobs communication with professional examination.

Schools with communication specialist training for communication jobs with professional examination