Marketing Manager (HF)  (Region Basel):
1 Provider

Während der Weiterbildung zum Marketingmanager HF / zur Marketingmanagerin HF werden unter anderem die Fächer Marketing; Verkauf; Informatik; Unternehmensführung; Qualitätsmanagement; Personalwesen; Finanz- und Rechnungswesen; Forschung und Entwicklung; sowie Produktion, Beschaffung und Logistik unterrichtet. Wenden Sie sich bitte über unser Kontaktformular direkt an die Höheren Fachschulen, die Sie interessieren, und erfragen Sie die detaillierten und aktuellen Inhalte der Ausbildung im Marketingmanagement.

The Dipl. Marketingmanager HF and Dipl. Marketingmanagerin HF distinguish themselves from other marketing and sales managers through their broad business management and leadership skills.
sales specialists with a federal certificate. As there is no need for intensive preparation for an external examination, there is more scope for practical relevance and application orientation in the lessons. The required examinations serve as proof of the specialist, social and methodological skills acquired and bring direct benefits to companies by solving problems. Depending on the learning content, different forms of examination are used in the HF degree courses. However, the examinations are spread over the years of study and thus throughout the entire course. In the diploma thesis at the end (written in the last four months), the skills acquired can be documented in a comprehensive piece of work. In addition to the practice-oriented and written work, there is an oral specialist discussion.

The following responsibilities can be taken on after the HF Marketing Manager course:

• Planning of marketing activities
• Achievement of corporate and marketing goals
• Personnel responsibility in the marketing department
• Coordination of the marketing department with the other divisions

With a Marketing Manager HF or Marketing Manager HF and Marketing Manager competencies, you can achieve the following according to graduates:

• Gain a holistic view of a company's business management issues with a clear focus on marketing
• Goal- and customer-oriented, systematic and entrepreneurial action as a competent marketing manager
• Recognizing influences and trends in the economic and marketing context
• Be responsible for and perform management tasks in marketing departments of SMEs or large companies in operational marketing as well as in business or support processes
• Actively lead teams after training as a Marketing Manager HF or Marketing Manager HF
• Leading function in projects with simple to medium complexity thanks to Marketing Manager competencies
• Acquire broad, networked, practical specialist and management skills as a Marketing Manager HF
• tackle challenging practical situations with a business-based process approach
• communicate with the relevant internal and external stakeholders
• make an important contribution to achieving corporate and marketing goals thanks to the Marketing Manager HF or Marketing Manager HF training program
• Obtain a federal title as a qualified marketing manager HF, which is protected and recognized by the Vocational Training Act
• International recognition of the degree through the European certificates of Swiss Marketing and the European Marketing Confederation
• Complete further training EMBA (Executive Master in Business Administration)

As a marketing manager HF or marketing manager HF, you work at middle management level in the marketing departments of larger SMEs or large companies. In this role, you tend to be responsible for overall marketing - which always consists to a large extent of online marketing, but usually not only. Of course, the HF Marketing course also teaches you the most important aspects of online marketing. Today, cross-media marketing is used - which optimally combines online and offline. However, if you are aiming to train as an online marketing manager, you can alternatively attend a postgraduate course at HF level that focuses specifically on digital marketing.

We can answer the question "What was the benefit of your last training course?" with our survey of graduates (multiple choice possible):

• 66 % Expansion of expertise
• 25 % increase in self-confidence
• 24 % Performance reliability
• 23 % Good self-management
• 16 % wage increase
• 12 % Increase in team spirit
• 11 % Time management optimization
• 9 % Promotions

With the Marketing Manager training course, you can expand your skills, gain self-confidence and confidence.

The social media channels have the following importance when choosing the right Marketing Manager course:

• 32 % Google reviews
• 25 % LinkedIn
• 21 % Instagram
• 20 % Facebook
• 11% YouTube
• 7 % Xing
• 4 % Pinterest
• 3 % TikTok
• 2 % Snapchat

For 29% of respondents, social media channels are not relevant for the right marketing manager course. 19 % selected "Other".

Berufsbegleitend wird der Lehrgang zum Marketingmanager (HF) / zur Marketingleiterin (HF) über die Dauer von drei Jahren durchgeführt. Marketingfachleute respektive Verkaufsfachleute mit eidg. Fachausweis können eine verkürzte Ausbildungsdauer von zwei Jahren beantragen.

The admission requirements for a Marketing Manager degree program vary depending on the educational institution. As a rule, the following criteria must be met for admission to a higher technical college as a marketing manager:

• Federal certificate of proficiency as a merchant or retail specialist

or

• Other EFZ and at least two years of relevant professional experience in marketing and/or sales (with a professional activity of at least 80%).

or

• Matura certificate or technical secondary school and at least two years of marketing or sales-related professional experience (with at least 80% professional activity).

Those who do not have the necessary admission requirements can still be admitted by taking an entrance examination. Different marketing manager requirements apply for courses at universities and universities of applied sciences. For more information, please contact the relevant schools.

The following further training courses can be attended after the Marketing Manager training with HF degree:

• Postgraduate degree NDS HF (higher technical college) in Marketing Excellence, Digital Marketing Manager, Online Marketing Manager or Marketing and Sales Management
• Bachelor's degree at a university of applied sciences in business administration or business communications
• Postgraduate studies at a university of applied sciences such as MAS in Marketing Management, MAS in Corporate Management or EMBA in Business Administration - Communication Management