Real estate marketer with a federal certificate: training, schools, information, self-test

One of the following qualifications is required for admission to the professional examination for real estate marketers:

• At least 3 years of basic vocational training, high school diploma, federally recognized commercial diploma, degree from a higher technical college, a professional examination, a higher technical examination, a university or equivalent qualification
• At least 3 years of full-time work experience in a profession in the real estate industry after completing the training

or

• 5 years of full-time professional experience in a profession in the real estate industry, including at least 2 years in Switzerland or the Principality of Liechtenstein

and

• No entries in the criminal record that contradict the purpose of the audit

The following examination subjects are included in the real estate marketer training:

• prepared and submitted in writing in advance:
  • Project work
• Written exam:
  • Law
  • Structural knowledge
  • Real estate marketing
  • Sale of real estate
• Oral examination:
  • Real estate marketing and sales (expert discussions/role play)
  • Project work presentation & colloquium

Real estate marketer training with a professional examination is generally designed as in-service training that allows participants to continue working full-time or at a reduced workload. The courses often take place two evenings a week, either in the afternoon and on Saturdays or on a full day during the week.

Aufbauend auf den eidgenössischen Fachausweis Immobilienvermarkter/in bieten sich diverse Kurse als Weiterbildungen an, die von den Schulen der Immobilienwirtschaft angeboten werden, etwa Sachbearbeiterkurse, aber auch Seminare und Schulungen. Darüber hinaus kann eine Höhere Fachprüfung (HF) absolviert und ein eidg. Diplom erlagt werden, etwa dipl. Treuhandexperte /-expertin, dipl. Leiter/in Facility Management, dipl. Immobilientreuhänder/in. Auch der Besuch von Höheren Fachschulen oder Fachhochschulen ist unter Umständen möglich.

You should have the following personal requirements for further training as a real estate marketer:

• Personal
  • Customer and service orientation
  • analytical skills
  • Communication skills
  • Flair for numbers
  • Willingness to work irregular hours
  • Independence
  • Organizational talent
  • Sense of responsibility
• Professional
  • Good knowledge of business administration
  • knowledge of structural engineering
  • Good foreign language skills
  • Computer skills
  • Leadership skills

A real estate marketer performs the following tasks:

• Management of a team in the area of real estate marketing
• Preparation of market analyses and real estate marketing concepts, definition of communication measures and property-specific implementation
  • Determining the sales value of the property
  • Marketing the property and dealing with the authorities
  • Organization of viewing appointments
  • Regular reports on the sales status
  • Drawing up the purchase contract
  • Property handover as a real estate marketer
• Necessary social skills to conduct negotiations and consultations in a targeted manner
  • Conducting contract negotiations
  • Accompaniment to the notary appointment
  • Advice after the sale
• Marketing of commercial space, individual and investment properties

Further training for real estate marketers currently costs around CHF 11,400, with a discount of CHF 800 for SVIT members. However, there are also individual providers who offer even lower prices. Make a good comparison by checking which services are included.

Preparation for the federal professional examination (BP) to become a real estate marketer with a federal certificate is very extensive. The preparation for the Federal Professional Certificate in Real Estate Marketing is very comprehensive and includes legal topics such as personnel law, family law, property law, limited rights in rem, possession and ownership, land register, Code of Obligations, securing performance, Swiss Code of Civil Procedure, Swiss tax system, value added tax on real estate, basic construction technology, environmental planning and construction law, introduction to marketing, market research, procurement marketing, sales marketing, presentation and communication techniques, property sales with process, property valuation, financing, property sales from a legal perspective, property trading from a tax perspective.