Customer Experience Manager (certified)  (Reinach):
1 Provider

Folgende wichtigen Kriterien sind bei der Wahl einer Schule für die CX Manager Weiterbildung zu beachten:

• Fachliche und didaktische Fähigkeiten der Dozierenden
• Unterrichtszeiten
• Bewertungen
• Standort (falls Präsenzunterricht)
• Moderne Unterrichtsmethoden
• Zertifizierungen 

Mit diesen Punkten kannst du die jeweilige Schule miteinander vergleichen.

Once you have successfully completed the Customer Experience Manager training, you will be able to

• Adopting an effective and efficient customer perspective
• Recognize potential around customer expectations, customer satisfaction and customer enthusiasm
• Localize, analyze and solve problems and weaknesses regarding customer experience in communication, marketing, service or operations
• Develop customer journey maps
• Researching customer wishes and needs and using them in a targeted manner to strengthen customer loyalty
• Designing ideas for new services, products and services that have a positive impact on the customer experience

In principle, anyone can complete a Customer Experience Manager course, provided they have completed vocational training and have the relevant professional experience.

If you are unsure whether your previous professional experience counts as work experience, please contact the provider of your choice directly. They will certainly be happy to help you.

Customer Experience Manager training provides you with the skills, knowledge and abilities you need to be successful in this field.

The course has a practical structure and you will not only learn the essential tools and methods for successful customer orientation in theory, but also apply them in practice in project and group work or on your own projects. This offers the greatest possible learning effect, especially as you can ask the teacher for help if you have any problems.

The subject matter can vary depending on the provider, but the following topics are usually covered:

• Strategy and management: How is CX or CEM defined? How can customer experience be measured and managed?
• Touchpoint optimization: How do I create personas? What tools are available for this? How do I create a customer journey mapping and how do I implement it? What optimization options are there for touchpoints? What types and techniques are there for personalized customer contact?
• Organization/processes: Innovation, project and change management, CRM
• Technology: What KPI concepts are there? How can KPIs be used in the customer experience? What types and possibilities of CRM systems are there?

Customer experience training is aimed at two target groups:

• Employees or self-employed persons in management or a leading position in the field of information technology (IT), marketing, communication, service or sales.
• Interested persons with completed vocational training or relevant professional experience in the areas already mentioned who would like to acquire knowledge, skills and abilities in customer experience.

Es handelt sich bei der Customer Experience Ausbildung um einen Lehrgang, der jeweils mit einem schuleigenen Zertifikat abschliesst. Solche Abschlüsse sind vom Bundesamt für Berufsbildung nicht anerkannt. Das heisst aber nicht, dass diese in den entsprechenden Branchen weniger Ansehen geniessen oder weniger gut sind als eidg. anerkannte Diplome. Es gibt zahlreiche Bildungsangebote, die mit einem schuleigenen Zertifikat abschliessen und absolut gewinnbringend und karrierefördernd sind.

Tipp: Achte bei den Lehrgängen mit schuleigenen Zertifikaten auf die vermittelten Lerninhalte, Dauer, Kosten, Unterrichtsformen etc. und vergleiche diese miteinander. Denn dadurch, dass diese nicht eidg. reglementiert sind, können sich die Lerninhalte von Schule zu Schule unterscheiden.